Launching New Ventures

Transform a promising business opportunity into a venture concept proposal, and launch it as a business for real. Learn the key steps in the venture creation process, including marketing and fundraising. Sharpen your ‘entrepreneurial mindset.

Launching New Ventures, a course about Entrepreneurship & Strategy for Technology-Driven Startups, is designed for professionals, entrepreneurs, and students who want to learn about how to successfully launch a business. Through short, animated lectures, inspiring interviews with entrepreneurs from around the world, short quizzes, suggested readings and a practical final project, students will gain a broad overview of entrepreneurship strategy with insights they can apply to their venture regardless of location, industry or venture stage.

What you'll learn

• Identify promising business opportunities
• Develop your ideas into a venture concept
• Test market receptiveness to your venture idea by using social media
• Craft an opportunity exploitation roadmap
• Creatively market your solution
• Calculate how much money you need, where to find it and how to manage it
• How and when to protect your intellectual property
• How to grow your venture (intelligently!)
• Experience the early stages of the entrepreneurial process
• Sharpen your “entrepreneurial mindset” and learn how it can benefit your organization.

Instructors

• Marc Gruber
• Christopher Tucci